Experienced Leader in Design & Digital Innovation
With over two decades of experience across footwear design, digital product creation, 3D and AI tools, I’ve led global teams in shaping innovative design solutions that bridge creativity and technology. From directing performance footwear design to pioneering 3D visualization and virtual collaboration tools, my work centers around unlocking creativity, accelerating design processes, and delivering high-impact products. This site showcases a selection of projects and milestones from my career in design leadership and digital transformation.

Design Direction

Fall/Holiday 07 Men’s Training

Sport Collection construct

Sport Collection construction, details, form, materials color direction.

Product construction, details, form, materials color direction.

Final Sport Collection design 3D renderings

Fitness Collection construct

Fitness Collection construction, details, form, materials color direction.

Final Fitness Collection design 3D renderings

Olukai Summer 05

Personal project

  • 1. Brand Ethos.

  • 2. Macro Trend Research

  • 3. Color Macro Trend Research

  • 4. Material Macro Trend Research

  • 5. Footwear Macro Trend Research

  • 6. Summer 2005 Direction - La/Po

  • 7. Color Opportuniites

  • 8. Color Opportunities

  • 9. Material Inspiration

  • 10. Style Opportuniites

  • 11. Consumer Muse

Footwear Design

Nike Run/Train

1. Concept Development - Digital Sketching

2. Final Concept Direction - Digital Sketching

3. Concept Variations - Illustrator/Photoshop

4. Final Concept Direction - Illustrator/Photoshop

5. Upper Tech Pack - 3D

6. Tooling Tech Pack - Illustrator

7. Material Direction

8. Material/Finish Strategy

9. Seasonal Color/Material Blocking Strategy

10. Color Blocking Options

11. Final Color Cad

12. Final Product

Nike Huarache Trainer

  • Brief.

  • Concept Construction.

  • Concept Variations.

  • Final Concept Direction.

  • Tooling Tech Pack.

  • Upper Tech Pack.

Nike Golf

  • Gore-Tex Max Concept

  • Gore-Tex Max Final

  • Summer Max Concept

  • Summer Max Tech Pack.

  • Nike Golf Sport Pack (Mens)

  • Nike Golf Sport Pack (Womens)

  • Women's Classic Collection

  • Women's Classic Collection

AI Enhanced Design Process Exploration

  • AI + Trend Inspiration Board

  • Digital Sketches

  • Design Refinement To Line Art

  • AI Iterations From Lineart (Mid Top)

  • AI Iterations From Lineart (Low Top)

  • Design Curation

  • Photoshop Mashup/Adjustments AI Enhanced Final Design Direction

Digital Design

Transformation

Transforming the Creative Process Through Digital Innovation
As design leaders, we’re constantly seeking ways to elevate creativity while streamlining the path from concept to consumer. My experience in digital transformation has focused on integrating 3D tools, virtual collaboration platforms, and AI-driven design processes to remove friction and enhance creative freedom. These innovations have empowered teams to iterate faster, make more informed decisions earlier, and bring bold ideas to life with greater precision—ultimately helping organizations design smarter, work more fluidly, and lead with innovation.

Design Operations

Optimizing the Creative Engine Through Design Operations
Great design doesn’t happen by accident—it’s supported by strong systems, clear processes, and empowered teams. My work in design operations has been about building that foundation. I’ve led global efforts to streamline workflows, align cross-functional teams, and implement tools that reduce friction and elevate creative output. From resourcing and seasonal planning to process innovation, my focus has been on enabling designers to do their best work while ensuring the entire ecosystem runs smoothly, efficiently, and strategically.

Creative Leadership

Process Innovation

Resource Optimization